Selling Your Home and the Process

You have decided to sell your property.  Congratulations!  Long and Foster’s and my number one concern is to identify the best possible price and marketing plan for your property while spending the least possible time on the market.  I will work diligently to assure this objective is accomplished.  As a full service agent, I may already know the perfect buyer for your house through my extensive personal networking.

Competitive Market Analysis

I will perform a Competitive Market Analysis current to your area to determine the most effective list price for your home.  I, along with other Long and Foster real estate professionals, will share ideas on how to realize the best price for your property before it goes on the market.  We'll look at homes in your immediate neighborhood, as well as comparable homes, to help you determine the correct price for your house on the first day it comes on the market.  

Market Action Plan

I will present you with a step-by-step Market Action Plan on how I intend on market your property.

Home Enhancement Guide

I will help you improve your property's ability to attract buyers using our Market Action Plan and provide you a list of resources should your house need a little sprucing up before it goes on the market.  Remember, you never get a second chance to make a first impression

Promotion to Other Brokers

I will promote your property to other Brokers and Sales Associates in the area in Long and Foster and with other brokerages at sales meetings, through phone calls and email marketing.

Direct Marketing

I will distribute promotional materials on your property to key market areas to attract potential buyers.

Multiple Listing Service

Statistically, promoting your property to other brokers and sales agents is the quickest way to sell - so your home will be presented in the Multiple Listing Service for all prospective buyers and agents to view.  I will also use Direct Marketing Strategies to advertise your property's availability to key market areas.

Long and Foster Yard Sign

The Long and Foster Yard Sign is the most noticeable in the area and attracts the eye of all interested buyers.  Posted contact information and sign riders might further encourage willing buyers to view your property among the other listings available.  

National and Local Advertising

I will review with you how our national and local advertising attracts the greatest number of buyers to your property.

Internet Advertising

Exposure to the Internet is crucial.  Lots of traffic equals huge exposure.  When you list your property with Kathleen, your property will be accessible to millions of prospective buyers by being listed on: LongandFoster.com, Washingtonpost.com, REALTOR.com.  Additionally, I can ensure your property is listed on over two dozen highly visible real estate websites including Long and Foster Office websites, my website, craigslist.com, baltimoresun.com, google.com, trulia.com, homesdatabase.com, relohomesearch.com, zillow.com (Did you know listed homes on Zillow get 200x more page views than non-listed homes with 4-5 million monthly visits?), wcanmillerealtors.com, extraordinaryproperties.com*, luxuryportfolio.com*, luxuryrealestate.com*, christiesgreatestates.com**
* Listings +$1million       ** Selective Listings +$1million

I will Leave No Stone Unturned to Ensure your House will be Sold!